Digital Product Specialist

Position Overview

Are you passionate about bringing innovative products to market in the dynamic world of media and marketing? Join our team at CMG Local Solutions, where creativity meets strategy, and every idea has the potential to make an impact. We are seeking a motivated Product Specialist to help us drive the development, launch and support of cutting-edge digital marketing products that resonate with our diverse set of clients. This role reports to the Product Manager. 

If you are ready to contribute to our dynamic team and shape the future of media and marketing products, apply now and join us in driving innovation and creativity!

Essential Duties and Responsibilities

• Collaborate with cross-functional teams including marketing, creative, operations and sales to conceptualize and develop new product ideas and positioning.
• Support the marketing team with product positioning and messaging. 
• Assist in creating product documentation, including fulfillment, pricing, and marketing materials (sales presentations, case studies, one-sheeters.)
• Conduct research and analysis to identify trends, consumer needs, and competitive insights to inform product strategy.
• Coordinate product tests and gather feedback from users and stakeholders to iterate and improve product positioning.
• Stay updated on industry trends and best practices in product development and marketing to drive innovation.

Minimum Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in product coordination, preferably within the media or marketing industry.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills to collaborate effectively with diverse teams.
• Analytical mindset with proficiency in market research and data analysis tools.
• Detail-oriented with a passion for delivering high-quality work that exceed customer expectations.
• Proficiency in Microsoft Office Suite and project management software.