Paid Search Strategist (Atlanta Radio)

Position Overview

Cox Media Group Atlanta Radio is looking for a Paid Search Strategist. The Paid Search Strategist manages the fulfillment activities and optimizations for Search campaigns including SEM or PPC, Google Display Network (GDN), YouTube, Bing, Facebook, social ad buying, mobile, etc. They adhere to the fulfillment processes and workflow for all CMG 20+ media properties.   They develop campaigns and oversee the setup and delivery of digital campaigns between CMG and external digital fulfillment providers.  The Sr. Paid Search Strategist will report to the Paid Search Manager. 

The candidate for this position will need a working understanding of the digital footprint initiatives that are offered by CMG. This is a unique opportunity to support Search campaigns for a growing cutting-edge local search marketing advertising solution for large and small businesses alike.  

Cox Media Group is an integrated broadcast, publishing, direct marketing, and digital media company. We are digital experts – leveraging the best of television, radio, newspaper, and digital marketing services to create innovative marketing solutions for businesses across the country.  

Essential Duties and Responsibilities

• Support Digital Campaign Specialists in achieving campaign objectives, key performance indicators, and timelines 
• Create, implement, optimize and manage pay-per-click, Google Display Network (GDN), Bing/Yahoo, mobile, display, social and SEO campaigns   
• Research and propose paid search campaigns on Google and Bing, including design and development of strategy, identification of proper landing pages, keywords, ad copy, and post-click tagging for campaign analysis and Google Analytics insight and continuous improvement 
• Actively implement and manage paid search, Youtube and GDN campaigns to the clients’ weekly, monthly and quarterly budget goals 
• Write ad copy / obtain creative for Search campaigns 
• Actively test and analyze key words, copy and landing pages to increase ROI and drive incremental volume 
• Identify and utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target acquisitions volume goals and efficiency metrics (e.g., CPA, CPL, etc.) 
• Provide campaign support to key search engine sales representatives 
• Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency. 

Minimum Qualifications

• 3+ years of experience working in a digital advertising operations or fulfillment role. 
• 2+ years managing paid search advertising 
• 3+ years of experience in digital marketing including SEM, SEO, social, reach extension, video, or display advertising. 
• Proven skills in digital campaign management including campaign performance against SLAs and KPIs. 
• Resourceful, results-driven and excels at managing teams to “get things done”. 
• Strong ability to negotiate and problem solve issues to positive outcomes. 
• Strong interpersonal skills with demonstrated experience in cross-functional collaboration. 
• Proven ability to manage multiple initiatives in a fast-paced environment with the ability to learn and apply new concepts and tools quickly. 
• Excellent written and verbal communication skills. 
• Knowledge of production management platforms and digital marketing tools, i.e. ZenDesk, Google AdWords, Google Display Network, Facebook, Twitter, Wordpress, etc. 
• Analytical and possess the ability to evaluate data and interpret results. 

Preferred Qualifications

• Direct experience with interactive marketing and media strategy, planning and campaign management. Digital agency experience preferred
• BA/BS from a 4-year university or equivalent preferred