Promotions & Activations Lead - Atlanta Radio

Position Overview

The Promotions & Activation Lead for CMG Atlanta Radio reports directly to the Promotions and Activations Manager and closely partners with sales and content teams to assist with the implementation of client promotions, and events that drive revenue and/or listenership for four radio stations including B98.5 (WSB-FM / Adult Contemporary), 97.1 The River (WSRV / Classic Hits-Rock), KISS 104.1 (WALR / Urban Adult Contemporary) and 95.5 WSB (WSB-AM WSBB-FM /  News-Talk).

Exceptional communication, planning, leadership, creative, analytical and digital skills are a requirement. Oversight of events and promotions will require working nights and weekends regularly.  

Essential Duties and Responsibilities

• Coordinate promotions for programming and sales including community programs, contesting, social media partnerships and more
• Coordinate station events including scheduling staff, setting up signage/tents/activation areas, conducting site visits in advance, working with vendors and security, and planning event layout
• Manage the fulfillment of all prizes including winner communication, eligibility verification, required paperwork, prize distribution and accurate records
• Attend station, client and community events as needed during the week and weekends to supervise and assist the Activation Specialists as requested by the Promotions and Activations Manager
• Assist in creating proposals, recaps and other materials to help the sales team sell station events and programs
• Create and manage promotions-based content for station social media channels and assist programming with additional content as needed
• Keep station vehicles stocked, clean and maintained
• Ensure all equipment is in working condition
• Manage station merchandise inventory
• Partner with CMG Legal and other internal resources to generate contest rules
• Recruit and manage a team of part-time Activation Specialists in partnership with the Promotions and Activations Manager
• Keep accurate records of all prize values awarded to winners and compile quarterly winner reports for tax purposes
• Manage calendars for sponsorships, contests, promotions and events for all stations and effectively communicate required assets to the programming team for execution
• Perform other essential duties as assigned by Promotions and Activations Manager

Minimum Qualifications

• Minimum of two years’ successful experience in promotions, marketing or event planning
• Highly adaptable and professional
• Ability to participate in high-level client and corporate meetings
• Strong interpersonal and customer service skills
• Effectively build internal and external relationships
• Strong organizational, planning, problem-solving and decision-making skills
• Able to multi-task in a fast-paced environment
• High work standards and degree of attention to detail
• Exceptional written and oral communication skills including grammar, spelling and the ability to tailor copywriting to each stations’ brand voice
• Ability to work nights, weekends and holidays throughout the year
• Ability and willingness to work events indoors and outdoors in all seasons, comfortable driving vehicles including large SUVs
• Ability to lift 25 pounds and set up equipment
• Strong computer, Microsoft Office, digital and social media expertise
• Valid driver's license with clean driving record

Preferred Qualifications

• Bachelor’s Degree
• Prior experience in radio, television, agency, digital audio or media organization
• Experience planning and executing large scale events
• Knowledge of Adobe Creative Suite, Canva and general graphic design platforms.