Director, Sales - WSOC TV

Position Overview

Do you have a proven track record of leading and developing high-performing sales teams? Are you passionate about helping local and national businesses reach their customers wherever they are? If so, this is the role for you!

Cox Media Group (CMG) has an exciting opportunity for a best-in-class Director of Sales to lead TV and digital revenue for our Charlotte market, which includes WSOC (ABC affiliate), WAXN (independent station), and our Telemundo station.

We are looking for a dynamic leader to guide a talented team of sales managers and account executives. The Director of Sales will build client-focused strategies, consistently deliver on revenue goals, create new revenue opportunities, and develop deep, lasting client relationships. This role reports to the Vice President and General Manager (VP/GM).

Essential Duties and Responsibilities

• Develops and executes local and national sales plans across broadcast and digital to grow market share and revenue.
• Monitors daily sales activity, forecasts revenue, and adjusts plans as needed based on advertising market conditions.
• Drives new business development across broadcast, digital, and mobile platforms, including custom sponsorships.
• Manages inventory and pricing through yield management.
• Oversees day-to-day sales department systems and procedures.
• Leads weekly sales meetings to set expectations, share information, and motivate the team.
• Joins sales managers and account executives on sales calls and provides feedback to support training, development, and mentoring.
• Evaluates sales team performance by monitoring sales techniques and results.
• Reviews client presentations for alignment with their goals.
• Engages with local sports franchises to strengthen partnerships and expand sales opportunities.
• Partners with other platform leaders to sell integrated broadcast and digital solutions.
• Collaborates with the content team to develop local sellable products and services.
• Works closely with the research team to provide marketing tools that drive sales results.
• Participates in the annual budget planning process.
• Must have a valid driver's license and clean driving record.

Minimum Qualifications

• Bachelor’s degree or equivalent years of experience
• Five (5) years of media sales management experience.
• Effective communication skills with a strong analytical focus.
• Ability to thrive in a fast-paced, changing environment, with solid time management and organizational skills.
• Strong selling skills with a creative, positive approach.
• Proficiency in Microsoft Excel, PowerPoint, Word, and Copilot, as well as WideOrbit.

Preferred Qualifications

• Broadcast television sales management experience, ideally leading teams that sell integrated broadcast and digital solutions.