Digital Media Director - WFXT TV

Location: 

Dedham, MA, US, 02026

Location: MA-Boston

Job Title:  Digital Media Director - WFXT TV

 

Position Overview

The Digital Media Director for WFXT TV Boston will be responsible for driving digital revenue growth by working with local sellers and developing new direct digital advertising clients in the local market. In this role, you will identify, implement, and accelerate strategic digital sales initiatives to meet and exceed goals. This will be accomplished by working with our local sales team, sales management, market management, and the CMG Local Solutions team. CMG helps local and national clients grow their business year-over-year by providing customized digital marketing solutions that solve unique business needs with in-depth analytics. Our integrated portfolio of top-rated media properties and digital marketing solutions, combined with our in-house research team and creative services, provides clients with the optimal media mix for real business results.   

 

As the subject matter expert in the CMG Local Solutions’ suite of digital advertising products, strategies and processes, your main responsibility will be to drive digital revenue growth. Proficiency and expertise are required in digital advertising products; targeted display, digital video (OTT, streaming, long-form, and short-form), digital audio, sponsorships & premium advertising units, SEM, SEO/CRO, website development, paid social, and lead generation. Subject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, multi-touch attribution, Google analytics, and latest industry trends.   

 

The individual will be an expert in digital advertising and marketing solutions. Your focus will be on the retainment, development, and growth of current CMG clients and the development of new digital advertising clients. 

Essential Duties and Responsibilities

We are looking for an expert in digital advertising and marketing solutions. Your focus will be on the retainment, development, and growth of current CMG clients and the development of new digital advertising clients.  

  • Establish and execute a revenue strategy that maximizes our assets and revenue potential 
  • Uncover high-potential digital revenue growth opportunities and develop joint execution plans with local sales management. Development of new direct digital business 
  • Guide sales teams to develop advertising campaigns that are designed around advertiser needs and objectives and are executed across multiple media platforms 
  • Responsible for developing digital media strategies, product mixes, digital sales efforts, and revenue generation, working directly with CMG local market sales team and sales managers 
  • Protect, retain, and grow existing CMG digital advertising clients 
  • Develop advertising campaigns that drive revenue while driving return on investment for advertisers 
  • Must be a strong leader and possess excellent collaboration skills to ensure effective partnership with peers while reporting to the Sr Director of Digital Sales 
  • Report on digital sales revenue activity, strategies, and goals to ensure revenue and profitability achievement 
  • Accurately forecast and report on digital revenue attainment 
  • Facilitate group presentations and face-to-face client sales calls with key advertising clients and advertising verticals 
  • Develop, facilitate, and host client facing meetings, webinars, and video conference calls to sell and educate CMG clients and prospective advertisers 
  • Identify and share best practices to develop programs and solutions that drive customer ROI for increased and sustained local digital advertising revenue 
  • Travel required ~ 20% 

Minimum Qualifications

  • Bachelor’s degree in business, marketing, computer sciences or related field 
  • Strong (5+ years) experience in Digital Sales Management including:   
    • Demonstrated success in digital and integrated sales, internal/external customer satisfaction and territory management 
    • Successful background growing advertising accounts and prospecting for new digital advertising verticals and strategies 
    • Demonstrated experience working with both large and small advertising agencies and direct clients 
  • Ability to establish priorities and work independently. This includes taking priorities from local markets and identifying the best course of action to accomplish goals 
  • Project Management skills required with proven ability to take a concept from ideation to development to implementation
  • Demonstrated successful selling and management of digital advertising solutions to exceed goals 
  • Demonstrated business acumen with exceptional knowledge of marketing, sales, and new business development 
  • Experience with needs assessment (client needs analysis), digital sales training programs & curriculums, business development, implementation and facilitation required 
  • Superior interpersonal skills and demonstrated command in large group settings 
  • Strong command in front of large groups or video audiences. The gravitas to be a credible and dynamic sales leader in the digital space 
  • Outstanding customer service skills with a keen ability to proactively anticipate and provide solutions for customer needs 
  • Strong proficiency in Microsoft Office products (PowerPoint, Excel, Word) 
  • Active and strong knowledge of all forms of social media 
  • IAB Digital Media Sales Certification (IAB DMSC) required 
  • Google AdWords Certification required 

About Cox Media Group
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 49 top-performing radio stations delivering multiple genres of content in 10 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req #: 1202    #LI-Onsite

CMG is a special place. Here, we rely on our winning mindset and deep expertise to find creative solutions, think differently, and work together to positively impact the people and communities we serve. It's where we connect and inspire diverse audiences every day and everywhere with our unmatched content, products, services and people.

At CMG, we take pride in our collaborative and open environment, where everyone feels valued, seen and heard. Our shared commitment to living our company's core Values – Teamwork, Diversity, Integrity, Quality and Fiscal Responsibility - propels us every day, in everything we do. We encourage you to explore #LifeAtCMG, where you can bring your best, authentic self to work, think boldly and make a difference.

If you are currently a CMG employee, please log into THRIVE to access our internal career center.


Nearest Major Market: Boston