Digital Media Director (Jacksonville TV)

Position Overview

The Digital Media Director will be responsible for driving digital revenue growth by working directly with Cox Media Group’s local media property and developing new direct digital advertising clients in your assigned market. In this role, you will identify, implement, and accelerate strategic digital sales initiatives to meet and exceed goals. This will be accomplished by working with CMG’s local market sales team, sales management, market management, and the CMG Local Solutions team through Hub Spot and “Current” digital platform. CMG helps local and national clients grow their business year-over-year by providing customized digital marketing solutions that solve unique business needs with in-depth analytics. Our integrated portfolio of top-rated media properties and digital marketing solutions, combined with our in-house research team and creative services, provides clients with the optimal media mix for real business results.

The Digital Media Director will be an expert in digital advertising and marketing solutions. Your focus will be on the retainment, development, and growth of current CMG clients and the development of new digital advertising clients.

Essential Duties and Responsibilities

• Establish and execute a revenue strategy that maximizes our assets and revenue potential.
• Uncover high-potential digital revenue growth opportunities and develop joint execution plans with local sales management. Development of new direct digital business.
• Guide sales teams to develop advertising campaigns that are designed around advertiser needs and objectives and are executed across multiple media platforms.
• Responsible for developing digital media strategies, product mixes, digital sales efforts, and revenue generation, working directly with CMG local market sales team and sales managers.
• Protect, retain, and grow existing CMG digital advertising clients.
• Must be profit-oriented and can develop advertising campaigns that drive revenue while driving return on investment for advertisers.
• Must be a strong leader and possess excellent collaboration skills to ensure effective partnership with peers while reporting to the corporate Director of Digital Sales.
• Report on digital sales revenue activity, strategies, and goals to ensure revenue and profitability achievement. Accurately forecast and report on digital revenue attainment.
• Facilitate group presentations and face-to-face client sales calls with key advertising clients and advertising verticals. Develop, facilitate, and host client facing meetings, webinars, and video conference calls to sell and educate CMG clients and prospective advertisers.
• Identify and share best practices to develop programs and solutions that drive customer ROI for increased and sustained local digital advertising revenue. 

Minimum Qualifications

• Strong (5+ years) experience in Digital Sales Management including:
  • Expertise in consultative selling techniques.
  • Management of digital sales and operations.
  • Subject matter expertise in digital media services and integrating client advertising solutions with traditional TV, radio, and digital owned and operated assets.
  • Demonstrated success in digital and integrated sales, internal/external customer satisfaction and territory management.
  • Successful background growing advertising accounts and prospecting for new digital advertising verticals and strategies.
  • Demonstrated experience working with both large and small advertising agencies and direct clients.
• Ability to work in a results-oriented, rapidly changing, dynamic and fast-paced environment that requires collaboration across multiple stakeholders and constituents.
• Ability to establish priorities and work independently. This includes taking priorities from local markets and identifying the best course of action to accomplish goals.
• Project Management skills required with proven ability to take a concept from ideation to development to implementation, while working within a cross-functional, cross-departmental team.
• Demonstrated successful selling and management of digital advertising solutions to exceed goals.
• Demonstrated business acumen with exceptional knowledge of marketing, sales, and new business development.
• Experience with needs assessment (client needs analysis), digital sales training programs & curriculums, business development, implementation and facilitation required.
• Superior interpersonal skills and demonstrated command in large group settings.
• Strong command in front of large groups or video audiences. The gravitas to be a credible and dynamic sales leader in the digital space.
• Excellent verbal and written communication skills. Ability to communicate clearly and effectively to all levels of the organization.
• Outstanding customer service skills with a keen ability to proactively anticipate and provide solutions for customer needs.
• Strong proficiency in Microsoft Office products (PowerPoint, Excel, Word).
• Active and strong knowledge of all forms of social media.
• IAB Digital Media Sales Certification (IAB DMSC) required.
• Google AdWords Certification required.
• Travel required ~ 20%.
• Bachelor’s degree in business, marketing, computer sciences or related field.