Digital Executive Producer - WFTV Orlando

Position Overview

WFTV Channel 9 is Central Florida’s leading source for local news, investigative journalism, and breaking information across broadcast and digital platforms. We serve a fast-growing, diverse community and are committed to delivering trusted, high-impact journalism on every screen. We’re seeking a strategic, innovative Digital Executive Producer to help elevate our digital presence and lead our next generation of multiplatform storytelling.

The Digital Executive Producer (DEP) leads WFTV’s digital news strategy and oversees all content published across web, app, OTT, and social platforms. This role requires a newsroom leader who can blend editorial judgment, audience insights, and digital innovation. The DEP manages digital producers and collaborates closely with broadcast producers, reporters, and managers to ensure WFTV remains first, fastest, and most accurate online.

Essential Duties and Responsibilities

• Lead day-to-day digital coverage, including breaking news, enterprise content, and live updates across all platforms
• Assign, supervise, and coach digital producers, ensuring accuracy, urgency, and strong editorial standards
• Develop and execute digital content strategies to drive audience growth, engagement, and loyalty
• Manage homepage, mobile app, and push alerts with strong decision-making during high-volume news events
• Collaborate with the newsroom to integrate digital storytelling into broadcast workflows and improve cross-platform coordination
• Oversee social media strategy, including tone, posting cadence, live streams, and engagement tactics
• Leverage analytics (e.g., Chartbeat, Google Analytics, social insights, Crowdtangle) to inform content decisions and optimize performance
• Create and refine workflows that support speed, accuracy, and impactful digital journalism
• Ensure SEO best practices are followed for headlines, tagging, and story structure
• Participate in long-term planning, special coverage, digital exclusives, and audience-first initiatives
• Uphold WFTV’s standards for accuracy, ethics, and brand voice across all digital platforms

Minimum Qualifications

• Bachelor’s degree in Journalism, Communications, Digital Media, or related field (or equivalent experience)
• Proven ability to manage breaking news in a fast-paced, multitasking environment
• Strong editorial judgment with a deep understanding of digital audiences and content performance
• Expertise in SEO, analytics tools, CMS workflows, and social media publishing platforms
• Understanding of AP Style, media law, and ethical journalism standards
• Strong communication, teamwork, and problem-solving skills
• Ability to work flexible hours, including nights, weekends, and holidays as news demands

Preferred Qualifications

• 3–5+ years of experience in a digital news environment, with at least 1–2 years in a leadership or supervisory role preferred