Promotions Manager - WFTV

Position Overview

WFTV Orlando is looking for a Promotions Manager to join the team! 

Essential Duties and Responsibilities

• Supervise the day-to-day production of news promotion, supervising a team of producer/editors 
• Attend news meetings, meets with producers to determine stories to promote, proofreads scripts and places spots on various platforms 
• Plan advertising and promotional campaigns on tv, internet and social and OTT 
• Work with Creative Services Director on marketing plans and selection of which media to advertise in, such as radio, television, online, print and billboards 
• Coordinate with news and graphics department to present a unified image to viewers 
• Develop plan for promotion and assign producer/editors to execute plan 
• Conceptualize, coordinate and produce news image campaigns for the TV station 
• Work on creative with producers/editors and designers. Must understand the fundamentals of design, from layouts to composition 
• Attend research sessions and use learned research in promotional campaigns, and help create marketing strategies from learned research 
• Responsible for trafficking promotional logs. Co-manage promotional inventory using WideOrbit 
• Plan and execute digital and social media promotional campaigns. Properly place creative on appropriate platform 
• Must possess interpersonal skills and have ability to work with internal and external clients 
• Other duties as assigned 

Minimum Qualifications

• ​​​​​​​Avid editing experience a plus 

Preferred Qualifications

• Bachelor's degree (B. A.) from a four-year college or university in marketing or journalism preferred 
• Five years’ experience in a similar role in a television environment preferred 
• Two years’ experience in a management role preferred