Digital Media Strategist - WFOX TV

Position Overview

The Digital Media Strategist serves as the market's digital marketing expert, partnering closely with the CMG sales team to drive digital revenue growth through consultative client engagement and strategic marketing solutions. This role works directly with Account Executives during client meetings to uncover business objectives, conduct client needs analyses, develop customized digital marketing strategies, and present integrated solutions that deliver measurable business results.

The ideal candidate is a strategic thinker, an exceptional communicator, and a trusted advisor who can confidently translate complex digital marketing concepts into client-focused recommendations. Success in this role requires a passion for digital media, a consultative sales mindset, strong analytical skills, and the ability to build lasting client relationships.

The Digital Media Strategist must possess expertise across CMG Local Solutions' full suite of digital advertising products, including

• Targeted Display
• Streaming Video (OTT/CTV)
• Digital Video
• Digital Audio
• Paid Social
• Paid Search (SEM)
• SEO/CRO
• Lead Generation
• Premium Digital Sponsorships
• Attribution & Measurement Solutions

We are looking to add a smart, digitally savvy professional with an insatiable appetite to learn, solve client challenges, and make a meaningful impact. Join a company that provides industry-leading training, innovative products, collaborative leadership, and outstanding opportunities for career growth.

In this role, you will collaborate with our local sales team and CMG Local Solutions specialists to retain and grow existing digital business while identifying opportunities to generate new revenue from prospective advertisers. You'll become a trusted strategic resource for both clients and Account Executives, helping businesses achieve their marketing objectives through data-driven digital solutions.

Essential Duties and Responsibilities

• Attend client needs assessment meetings alongside Account Executives to uncover clients' business objectives and marketing goals.
• Develop customized digital marketing strategies and integrated proposals that align with clients' objectives and budgets.
• Present strategic digital recommendations confidently alongside the local sales team.
• Serve as the market's digital subject matter expert by educating clients and Account Executives on digital marketing strategies, products, and industry trends.
• Collaborate with sales leadership to identify high-growth accounts, prospect opportunities, and strategic revenue initiatives.
• Complete all required digital campaign documentation and insertion order details accurately and efficiently.
• Partner with the CMG Local Solutions Campaign Operations team to monitor campaign performance, identify optimization opportunities, and recommend strategic enhancements.
• Analyze campaign results and communicate performance insights to both Account Executives and clients.
• Identify opportunities to grow existing client relationships through additional digital marketing solutions.
• Collaborate with CMG Local Solutions teams, including Sales, Marketing, Product Marketing, Campaign Operations, Performance Management, Digital Marketing Analysts, and Creative Services.
• Stay current on emerging digital advertising trends, platforms, technologies, and best practices.

Minimum Qualifications

• Previous outside sales, digital media, marketing, or client-facing consulting experience preferred.
• Results-oriented professional with the ability to proactively pursue business opportunities with energy, accountability, and strategic thinking.
• Proven ability to build relationships, uncover business challenges, develop marketing strategies, and confidently ask for the business.
• Demonstrated expertise in the digital advertising ecosystem, including programmatic advertising, DSPs/SSPs, customer attribution, audience targeting, and emerging digital marketing trends.
• Strong presentation, communication, and consultative selling skills.
• Excellent analytical, organizational, and time-management abilities.
• Experience translating campaign performance into actionable client recommendations.
• Proficiency with Microsoft Office and CRM platforms; experience with GA4, digital reporting platforms, and attribution tools is a plus.
• Tech-savvy with a willingness to continuously learn new platforms and products.
• Must possess a valid U.S. driver's license and maintain a clean driving record.
• Must be available for occasional overnight travel.

Preferred Qualifications

• Bachelor's Degree in Marketing, Advertising, Communications, Business, or a related field
• Experience working within digital media, advertising, television, radio, or agency environments
• Experience presenting digital marketing strategies to executive-level decision-makers