Digital Media Strategist (KIRO TV)

Position Overview

Cox Media Group (CMG) is an industry-leading media company with dominant brands, award-winning content, and exceptional people. With multiple unique value propositions and a team of committed perfectionists, you’ll enjoy being part of a company poised for continued growth. If you’re interested in working in a fast-paced environment where employees share a common purpose of being the best at what they do, come join CMG!

The Digital Media Strategist will work with CMG sales team members to grow digital revenue by accompanying the sales team in the field or virtually to conduct customer needs analysis and present client facing solutions. The Digital Media Strategist must understand all CMG’s digital product offerings and how to leverage them to meet the client's strategic objectives. Proficiency and expertise are required in digital advertising products; targeted display, digital video (OTT, streaming, long-form, and short-form), digital audio, sponsorships & premium advertising units, SEM, SEO/CRO, website development, paid social, and lead generation. The Digital Media Strategist must be analytical, organized, solution minded, consultative and customer centric. We are looking to expand our team with smart, digitally savvy individuals with an insatiable appetite to learn and make an impact. Join a company that provides opportunity, training, and an innovative environment.  

In this role, you will work in collaboration with our local market sales team and CMG team members to protect and grow the digital investments of our existing clients and secure new revenue from non-advertisers. The Digital Media Strategist will attend client-facing meetings to uncover client’s marketing goals, then develop, present, propose and close digital media campaigns directly to the clients with our sales team.

Essential Duties and Responsibilities

• Attend client needs assessment meetings with sales team to uncover client’s goals.
• Build strategic recommendations and proposals that align with clients’ goals.
• Present digital recommendations and strategies with our local market sales team to clients.
• Meet regularly with our local market sales team and management to identify and pursue most opportunistic growth accounts, prospects, and opportunities.
• Complete appropriate insertion order details for all digital campaigns that are sold.
• Partner with CMG campaign operations team members to monitor performance of campaigns, identify upsell opportunities, and make assessments.
• Consult and educate Account Executives and clients on the ever-changing digital media environment and on suite of digital marketing products.
• Collaborate regularly with CMG team members, including sales & marketing, product marketing, campaign operations, performance management, and digital marketing analysts.

Minimum Qualifications

• Bachelor's degree (B.A) from four-year college or university in digital marketing, digital advertising and/or digital sales; and 2-4 years related experience.
• Knowledge of digital marketing including SEM, SEO, social, content marketing, programmatic, video, display advertising, and website development.
• Excellent written and oral communication skills.
• Knowledge of attribution and omni-channel efforts is essential, understanding how all marketing channels work together to drive results.
• Demonstrated success in digital and integrated sales, internal/external customer satisfaction, and growing advertising accounts.
• Outstanding computer skills including solid knowledge of Microsoft Excel, Word, and PowerPoint.
• Ability to learn and operate multiple internal computer programs and systems.
• Strong organizational and process management skills.
• Ability to manage multiple daily tasks.
• Flexibility to work in a rapidly changing environment.
• Technical aptitude including experience with HTML, pixel placement, WordPress, Photoshop, and a variety of Content Management Systems is a plus.
• Knowledge of Google Ad Manager (GAM), WideOrbit, Operative, and other systems is a plus.
• Self-motivated and ability to work well in fast-paced deadline driven environment
• Strong focus on teamwork and ability to manage relationships across multiple departments.
• Results oriented with great attention to detail.
• Able to apply creative thinking and exceptional problem-solving skills.